NWSL and Lifetime Partnership: One small step for Lifetime, one giant leap for women’s soccer

By Casey Sudzina, @CaseySudzina

Scheduled for three years, the deal with Lifetime’s parent network A + E Networks came about after they acquired stake in the league. Image via Orlando FC

Scheduled for three years, the deal with Lifetime’s parent network A + E Networks came about after they acquired stake in the league. Image via Orlando FC

In terms of soccer, many people are familiar with the U.S. Women's National Team.

With notable athletes such as Alex Morgan, Sydney Leroux and Carli Lloyd the team is chocked full of superstars.

When these stars are not playing for the USWNT, they can be found playing in the National Women's Soccer League (NWSL).

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Approaching the beginning of its fifth season, the NWSL consists of 10 teams. These teams are as follows: Portland Thorns FC, Washington Spirit, Chicago Red Stars, North Carolina FC, Seattle Reign FC, FC Kansas City, Sky Blue FC, Houston Dash, Orlando Pride, and the Boston Breakers.

Kicking off in April, the new deal with Lifetime will feature a NWSL game of the week each Saturday at 4 pm ET during the 20-game season. Also included will be a thirty-minute pre-game show.

Broadcasts of all the other games not featured in the Saturday “Game of the Week” slot on Lifetime, will be streamed on the new redesigned website NWSLSoccer.com.

Scheduled for three years, the deal with Lifetime’s parent network A + E Networks came about after they acquired stake in the league. As part of the deal, they will launch NWSL Media, an initiative that will recreate NWSLSoccer.com, engineer multi-platform social media for the league, and establish a NWSL mobile app.

When it comes to kits, they will be emblazoned with an official Lifetime Network patch on their sleeves.

The joint venture is in the process of attempting to expand with additional partners to televise the games not featured on Lifetime.

With Lifetime, the NWSL gets a partner who prides itself on being, “the entertainment destination for women to connect to powerful stories and experience real emotion.”

The network’s mission aligns perfectly for it to be the NWSL’s partner on the groundbreaking broadcasting deal.

Many of the women in the league seem to be excited about it, and with increased coverage, the deal can ignite a rapid fire to spread awareness of the NWSL on a national level.

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