Need a ride to your next Flyers hockey game? How about taking an Uber? Earlier this month, Uber announced an agreement with Comcast Spectacor designating Uber as the official ridesharing partner of the Philadelphia Flyers and the Wells Fargo Center.
With most sponsorships between two organizations, there is normally a perk that is associated with valued members or high product usage consumers of the products that benefit both parties involved in the sponsorship. Uber and the Philadelphia Flyers are without exception. Throughout the season, the Flyers and Uber will honor the top-rated drivers with free tickets and VIP treatment.
Uber executed another partnership activation with the Philadelphia 76ers early in March of this year.
Uber's sports sponsorships should be very beneficial to fans because of the strategic partnerships that are going to continue to provide incentives through product usage. With three major league sponsorships in motion, it seems to be only a matter of time before other leagues are going to be on the bandwagon.
It is understandable why so many sponsorships are being made between the sports organizations and Uber. The deals are nice fits because many individuals are either utilizing the service already to attend games or would potentially use the service if given a free opportunity along with VIP incentives. Travel and parking are one of the main hassles many fans deal with when attending a live event at a venue. To be able to have a sponsor that can alleviate this problem, with added perks, is a dream come true to the fans.
Overall, we can see that Uber is on their way to being a major player in the world of sports sponsorships. They have come a long way since 2009 and are showing promise to remain a competitive player in the ridesharing community. They are setting a financial foundation with credible sports organizations, such as the Philadelphia Flyers, and it is proving to be beneficial for fans. Only time will tell if fans are going to continue to be enticed through sponsorship deals, but for now get your free tickets and VIP treatments while you can.
Bio: Mikal Ali is a senior at Old Dominion University. He is currently an active member of the United States Marine Corps, and plans to enter graduate school following graduation. He plans to pursue a degree in business management, and become a sports agent. You can visit his Linkedin page here.