The best time of year is finally here! March Madness is ready to kick-off this week, and we've got you covered here at Front Office Sports with some bracketology of our own - the NCAA Tournament, social media edition! Yesterday, we covered the East Region. Today, we cover the Midwest Region's first round matchups on digital. Let's get started!

The best time of year is finally here! March Madness is ready to kick-off this week, and we've got you covered here at Front Office Sports with some bracketology of our own - the NCAA Tournament, social media edition! Today, we cover the East region's first round matchups on digital. Let's get started!

A new season of Major League Soccer is upon us, and with that comes a new edition of the Social Media Seven. In the spirit of the league reaching 22 teams, adding two expansion clubs this season with Atlanta United and Minnesota United, we’re bringing you 2x the content! That’s right - the #SMSeven featuring 14 of the best season-opening videos from across the league. Let’s get ready for kickoff!

With soccer growing in popularity across the U.S., the sport is finding its footing through Major League Soccer. 12 teams submitted bids for expansion into the league, which aims to have 28 teams by 2020. With Atlanta United and Minnesota United joining MLS this upcoming season, the league will operate with 22 teams, with Los Angeles FC slated as #23 in 2018 and Miami as #24 TBD. 

This leaves 4 spots up for grabs, and teams are doing anything they can to improve upon their 33% chance. 

As expected, the competition is fierce, as franchise spots are increasingly valuable in a league that improves in viewership, attendance, and overall popularity year after year. 

Long before the Falcons and Patriots clinched their respective spots in Super Bowl LI, the Houston Super Bowl Host Committee’s “Social Media QB” began his work to deliver the best possible fan experience in Texas. The goal? To promote the city of Houston and its incredible diversity, food, tourism industry, and entertainment, as well as the great work that the city is doing for its people, all while showcasing the committee’ sponsors.

The committee’s official social media accounts are promoting Houston as a collective, highlighting the city’s strength in the sum of its parts rather than fragmenting the week’s events and providing exclusively coverage leading up to the big game.