Conference USA Engages Fans with Twitter Competition

By: Adam White, @FOSAdam

The Tweetest Fan Competition is Conference USA's annual challenge that rewards the winner with an all expenses paid trip to the Men's and Women's Basketball Championship. Image via Taylor Brasher

The Tweetest Fan Competition is Conference USA's annual challenge that rewards the winner with an all expenses paid trip to the Men's and Women's Basketball Championship. Image via Taylor Brasher

DALLAS – Conference USA has launched their ninth annual Tweetest Fan Competition to recognize and reward their most ardent fans with the experience of a lifetime.

Running until Friday, January 27th, the Tweetest Fan Competition offers up the winning contestant a unique opportunity to attend the 2017 C-USA Men's and Women’s Basketball Championship and work as a social media correspondent for the entirety of the tournament.

To apply, contestants must submit a video for judging. Image via Taylor Brasher

To apply, contestants must submit a video for judging. Image via Taylor Brasher

“This is our ninth year to run a 'Conference USA Tweetest Fan’ promotion and it has always been an opportunity to give back to our most dedicated fans, while showcasing our member institutions during basketball season,” said Taylor Brasher, Digital/Social Media Coordinator for Conference USA. “This year, we decided to take it a step further and make the prize more rewarding.”

In order to enter the competition, fans must submit a video, less than five minutes in length, showcasing school spirit, unique team knowledge as well as social media prowess.

Once all videos are submitted and the deadline has been reached, C-USA officials will put out portions of each entrant’s video on twitter and have fans vote them through to the next round.

Last year's winner, Jared, had the opportunity of a lifetime. Image via Taylor Brasher

Last year's winner, Jared, had the opportunity of a lifetime. Image via Taylor Brasher

The semi-finals will give 14 contestants the opportunity to take over the main C-USA Twitter account to showcase their content creation skills before, during, and after a given basketball game.

Once all of the semifinalists complete this for their respective game day, the conference office will select the winner based off of whom they think provided the best content in terms of creativity, quality, and engagement.

By using UGC to power their channels, Conference USA hopes that the competition not only showcases the ability of the contestants, but C-USA basketball as a whole.

“It’s my hope that the contest winner will get what they want out of the experience working with our staff, almost like a mini-, one-week internship on-site at our 2017 C-USA Men and Women’s Basketball Championships,” added Brasher. “Whatever that may entail, managing the official Instagram and Snapchat accounts, serving as an on-camera host for digital video pieces, or even live-clipping highlights from the TV broadcast for social…we want the experience to be tailored to the skill set and passions of the winner!”

You can enter the C-USA Tweetest Fan Competition by going to their official web page and uploading your video. Good luck! 

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