This is the year of the student-athlete. Long gone are the days when student-athletes didn’t feel like they could make a difference. Student-Athlete Advisory Committee representatives now sit at the round table and rub elbows with the highest of the high in the NCAA and the top athletics directors in the country.

Recognize any of these names: DeMarcus Cousins, Rajon Rondo, John Wall, and Anthony Davis. If not, you probably don’t pay much attention to basketball. For starters, these four players have a combined 14 NBA All-Star appearances as well as two Olympic Gold Medals, and one NBA Championship. They also have something else in common: they played their collegiate ball at Kentucky; under John Calipari.

Conference USA has launched their ninth annual Tweetest Fan Competition to recognize and reward their most ardent fans with the experience of a lifetime.

Running until Friday, January 27th, the Tweetest Fan Competition offers up the winning contestant a unique opportunity to attend the 2017 C-USA Men and Women’s Basketball Championship and work as a social media correspondent for the entirety of the tournament.

Every Saturday morning, college football fans officially kick off the weekend with ESPN College GameDay Built by The Home Depot, which in its 29 years has evolved into a cultural phenomenon.

As both a professional storyteller and passionate football fan, I continue to marvel at the power of GameDay and its transformation over the seasons. It isn’t just a pregame show anymore, but rather a powerful story platform that extends beyond football, crossing over to pop culture, music, food and even politics. ESPN College GameDay is its own brand and a breakthrough storytelling mechanism prime for activating.